Harry Fulton

Digital Marketing Executive & Social Media Marketing Specialist

My current position as Marketing Executive is at one of the UK’s leading bicycle and bicycle parts and accessories distributors. I manage all of their Social Media Pages as well as their overall online presence through both B2B and B2C channels. Throughout the past two years I have implemented a selection of different actions in order to boost both followers and page likes on all channels, along with overall audience engagement and reach.

Over The Past 12 Months I Have…

  • Improved the quality of photography and videography across all platforms.

  • Increased regularity of posting with detailed descriptions/captions on posts as well as targeted hashtags and engaging with potential customers.

  • Raised audience Engagement and Reach levels to over 1.5 million people per month on Instagram alone.

  • Introduced and built relationships with a number of Automotive and Lifestyle influencers.

  • Increased following by 47% in 12 months (with a minimal marketing budget).

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Knowledge And Experience

I have experience and understanding of a variety of Adobe Suite programs including:

  • Photoshop

  • Premier Pro

  • Lightroom

  • Illustrator

As well as a variety of Social Media Scheduling and Analytics Tools such as:

  • Hootsuite

  • Agorapulse

  • Meta Business Suite

 

I continue to build my understanding of different techniques and strategies used throughout the industry across all of the different Social Media platforms, including Instagram, Facebook, YouTube, X, LinkedIn and TikTok.